Short answer: Must contain an LLC designator. Restricted words universally include regulated industry terms such as bank, trust, insurance, and university, which require additional agency approval.
We've pulled these figures from the New Jersey Division of Revenue and Enterprise Services (DORES)'s own pages. If something's changed since our last check, the state's portal wins, so it's worth a quick look before you pay.
New Jersey naming rules
Must contain an LLC designator. Restricted words universally include regulated industry terms such as bank, trust, insurance, and university, which require additional agency approval.
Open the official New Jersey name search
Reserving a name
New Jersey lets you reserve a name for $50, which holds it for Not specified.
Doing business under another name
New Jersey DBAs are filed with: state. Fee: $50.
How New Jersey compares
New Jersey's name reservation fee is $50. That's the 7th highest of 50 jurisdictions we track. The national median is $25, so New Jersey runs $25 above it.
| State | Fee | National rank (1 = highest) |
|---|---|---|
| New Jersey | $50 | 7 of 50 |
| Connecticut | $60 | 4 of 50 |
| Maryland | $25 | 18 of 50 |
| New York | $20 | 33 of 50 |
| Pennsylvania | $70 | 3 of 50 |
| Delaware | $75 | 2 of 50 |
New Jersey fees that apply here
| Filing | State fee | Notes |
|---|---|---|
| Public Records Filing for New Business Entity (Certificate of Formation) | $100 | Flat $100 for both online and paper submissions (reduced from $125 effective July 1, 2026). |
| Name reservation (optional) | $50 | Not specified |
| Amendment | $100 | |
| DBA / assumed name | $50 | state |
Name search and rules: New Jersey questions
How do I check if an LLC name is available in New Jersey?
Use the official New Jersey Division of Revenue and Enterprise Services (DORES) business search. A name that's distinguishable from existing records can usually be registered.
What words must a New Jersey LLC name include?
Must contain an LLC designator. Restricted words universally include regulated industry terms such as bank, trust, insurance, and university, which require additional agency approval.
Can I reserve an LLC name in New Jersey?
Yes. Reservation costs $50 and holds the name for Not specified.
Do I need a DBA in New Jersey?
Only if you'll do business under a name other than your exact LLC name. DBAs are filed with: state. Fee: $50.
Sources and verification
Last checked against official state sources on . States change fees with little notice, so confirm on the filing portal before you pay. How we verify.
Still being confirmed with the state: name reservation.duration.